Great Ambiance Hotels


Hotel Riviera Strand is a Gram Hotel, a consortium of distinctive hotels and restaurants all located in the unique destination of Båstad & the Bjäre Peninsula.

The group consists of three premium hotels and five premiere restaurants, all found in the unique destination of Båstad & the Bjäre Peninsula. Surrounded by the sea, it is a place full of history and flavor, cultures and experiences. Each locale has its own unique character, but they are united by a common theme: a sense of humble authenticity, a dedication to quality, and an extensive knowledge of food and drink — not to mention their utmost attention to service and people. We don’t want you to feel like just anybody here — we want your experience to be special. Welcome to the Gram Hotels.

our hotels

Serenity, nature, and personal attention


A small and highly personal abode, the Torekov Hotel is nestled in the heart of nature in the beautiful Torekov village, all the way at the far end of the Bjäre Peninsula. The hotel boasts one of the peninsula’s coziest gourmet restaurants, the Bistro; it is also the home to a small and personal spa area as well as five meeting rooms that can accommodate up to 160 people.

Torekov Hotel is the clear choice for those who want that sense of quiet calm but with personal attention and care. It’s also perfect for those who want to take advantage of the numerous golfing and nature experiences nearby. It is furthermore an ideal choice for larger groups who would like to book the entire hotel for themselves.

Where the harbor meets vast sandy beach


Hotel Skansen in Båstad is our largest hotel: it hosts 172 rooms and has a conference area with 26 meeting rooms for up to 500 people. It is a lively place, a location characterized by conviviality and activity all year round, full of conferences, events, and a community of local residents. Combine all that with the luxurious spa, the excellent food, and our outstanding guests, and you have a very special atmosphere.

The hotel dates back to the early 1900s; nestled gently between the sandy beach and the gorgeous harbor, the hotel is well-known for its luxurious spa, its signature cold bath house, and the renowned Restaurant Sand.
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Nearly as old as bathing trunks themselves


A short bike ride from the Hotel Skansen is the newly opened Hotel Riviera Strand, a hotel that is generous in every sense of the word: bright and airy with a modern art deco style, it has plenty of room for all sorts of events: corporate groups, training sessions, or family gatherings — whatever you have planned, you can likely do it here.

The hotel has 145 apartment suites with a total of 650 beds. It is also the home of 11 conference rooms, a pool house, children’s facilities, and the Restaurant Riviera. And to top it all off, it’s all located right next to a gorgeous sandy beach that was once called the Swedish Riviera.

our restaurants


As of January 1 2019, GRAM / Gram Hotels has become the public brand for the Bjäre Holding AB Group. In the past, aspects of the operation were part of the Scandinavian Resort hotel group, an organization that was split in August 2017. Today, the name Scandinavian Resorts is used by Sälens Högfjällshotell and Gammelgården in Sälen, two locales that were once part of the former hotel group.

GRAM stands for “Great Ambiance Hotels”. Our vision is to become northern Europe’s premiere luxury destination by crafting a hotel and gourmet experience characterized by high quality, wide variety, and an amazing atmosphere.

All of the Gram Hotels have obtained the Nordic Swan ecolabel and have been certified by the Swedish Meetings group (Svenska Möten). These are symbols of our promise to our customers and our employees that we meet high quality standards and are constantly working towards a sustainable society.

Photo (large picture at the top of the page): Louise Pettersson Nordström

Here you can book your stay. Please contact us by email or phone if someone in your party has special dietary restrictions so that your meals can be a nice experience.

Here you can book your stay. Please contact us by e-mail or phone if someone in your party has special dietary or disability needs, so we can make necessary arrangements prior to your arrival.

We always recommend booking reservations in advance, to ensure your visit will be as good as possible. Please tell us if someone in your group has a special diet or allergies so we can ensure that we will make something they can enjoy.

Fill in your name, contact details and company, and we will contact you as soon as possible (usually the same day).